To determine the best real estate website builder, Forbes Advisor explored several factors such as price, ease of use, integration and customer service. We also looked at each company’s reputation, reviews from real users, and our own expert analysis.
Since most real estate entrepreneurs and small business owners are not coders, ease of use was very important. Web developers who make it easy to build a website with a drag-and-drop interface, for example, rank higher than those who need some knowledge of HTML.
We prioritized value and looked for options that offered solid paid plans for real estate startups or established businesses with limited funds or lack of add-ons and perks. Those providers that offer a money-back guarantee also score well in our ratings. Pricing accounts for 10% of our weighted score.
Integrations are important for adding appointment scheduling and other conversion-oriented features, so those also played an important role in our ranking. Offering features like unlimited bandwidth and storage, the ability to build mobile responsive websites, marketing tools for email and social media, and the aforementioned drag-and-drop functionality allowed a website to score better in our reviews. We made features 40% of our total score.
Third party reviews
Customer support, preferably available 24/7 and at no extra cost, is what many real estate firms and agents – as well as others creating their own websites – look for in a provider. Those who do customer support and do it well are the best in our rankings. This information comes from turning to popular third-party review websites G2 and Trustpilot to get feedback from real users of the platforms. We only select website builders with a positive reputation and lots of positive reviews from current and former clients. These amount to 20% of the total score.
Our panel of experts has come up with a final analysis of each website builder based on the criteria listed above, looking at things like ease of use, popularity, standout features, and value for money. In general, this last part is 30% of the total score.
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